Onsite SEO and the Importance of Technical Details
Our team of expert Leicester web designers have truly shone and created some fantastic web designs in a variety of platforms, ranging from WordPress, Magento to Joomla. Whenever I have made a website it always comes down to one simple distinction; shall I make it myself, or shall I use a theme builder to save me a lot of time and effort? If you can’t already tell I have opted for the latter every single time. Web making tools have progressed massively over the years; gone are the days when you had to learn an enormous amount of things to simply get a website off the ground and running. You had to learn HTML, you had to learn about hosting, you had to learn about domains and a huge amount of other things.
Now you have websites like Squarespace; a website that makes designing your own website easy. You pick themes, you decide layouts, you choose just what you want your website to look like, in addition to choosing your own domain. The market for this kind of optimisation has exploded over the past decade; a lot of companies that approach us for our help as an SEO company send us their website to have a brief look at during a consultation. An enormous amount of them are designed using this method. It’s great to see; this method has allowed entrepreneurs, maybe who don’t have that much experience on the internet, to enter into that space and make a name for themselves. These sites look clean, presentable and, most importantly, professional.
These websites tend to guide you down a certain path as well; they support an enormous range of website types, from shops to portfolios, from blogs to single page information displays. Once you have chosen what you want to build the rest is simple. You are guided through a number of steps to design the right website for you, and then you’re ready to go.
As bad as it sounds, your company is only as good as your website. At least in the eyes of a consumer. We have all visited websites that, frankly, look ugly. As vapid as it sounds I’m much less likely to spend time on an ugly website. It matters little what you’re selling, or what you’re offering, or even the quality of service that you offer. By opting for these professionally aided website builders and themes you ensure, at least, that your audience is happy to spend time looking at what you’re offering.
Once you’ve got a website to be proud of it’s now up to you to spread the word and work your way up the rankings on Google. That’s where SEO companies come in; the work that we do is often with smaller businesses who have done the work on their websites, often through these other companies, but are then struggling to promote it. If you’re building a website, or have just built one, feel free to drop us a line to talk about what kind of services we offer, or what kind of services we feel would be beneficial for your business.
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