If you are interested in SEO and website design, or are the proud owner of your own business, you may have begun hearing things like:
SEO IS DEAD
SEO IS IRRELEVANT NOW
YOU DON’T NEED SEO
Well, these people are wrong. Admittedly, traditional SEO has sort of died, however it is very much still a useful and relevant thing – however it has had to do some serious evolving to keep up with the fast changes afoot with Google and internet search on the whole. Nowadays we are getting used to new technologies which allow us to search for things online in new and exciting ways.
We are able to search using traditional search engines as well as new technologies such as voice search and instant results (such as shopping). Google have gradually been introducing new search technologies to be able to offer these options. When it comes to voice search, such as OK Google or the Echo devices available through Amazon, Google have developed different search algorithms in order to understand the more conversational phrases being used. The abilty for Google to understand phrases as contexts rather than just inidivudal words is partly through Google’s RankBrain, which was first developed in 2015.
With search engines now able to understand articles for their meaning rather than just words, we now need to be a bit different with with way we provide SEO services – it is now possible for google to rank a webpage or article for a particular keyword which does not even need to be seen within the title or body of the text, nor in the anchor text linking to the article or page. This could potentially mean that traditional SEO optimisation targets such as title tags, heading tags and descriptions could be more flexible, rather than having to pin down specific phrases.
So in the grand scheme of things, SEO certainly is not dead, however it is important to know the new ways that Google is operating, and the way our clients/customers are accessing information in order to target the most effective SEO techniques for your industry.