Since the advent of mobile technology, more and more people are accessing companies and organisations through mobile devices, moving away from more traditional communication routes such as through desktops or even going to shops directly. This is great as it means consumers are able to interact much more readily with organisations, but it also poses a few problems for companies – making sure their mobile accessibility is fast enough!
Nowadays, the attention span of most people seems to be shorter than it used to be – we are used to getting information almost immediately, and the thought of having to wait for a page to load on a website makes our blood boil. The issues with load times can be compounded on mobile devices, as the technology differs slightly. Websites must be mobile optimized in order to give the best experience for consumers. Google has (of course!) come up with a solution – Accelerated Mobile Pages.
Accelerated Mobile Pages (AMP) is an open source initiative introduced by Google in October 2015 which helps video, animations, ads and rich content load almost immediately, and thus giving a better user experience for consumers. When planning SEO strategies, it is important to consider the effect of well designed and implemented mobile pages – the average person picks up their phone over 1,500 times per week and around 50% of Google searches are performed on a mobile device! This just shows the culture shift towards becoming more mobile dependant. Why don’t you talk to your SEO consultant about making your business more mobile friendly and see the difference it makes!
About the author
SEO Moves are a specialist search engine optimisation agency based in Leicestershire. Our team of specialists are well versed in all elements of web marketing, such as website design, web development, social media, pay per click and many more.