How is Google Search going to work in 2016?

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How is Google Search going to work in 2016?

28th January 2016SEOBy SEO Moves

If you have ever wondered about how Google is displaying its search results in 2016, you will have much clarity after reading this article. Recently, several transitions have happened in the IT industry which majorly involves the shift towards internet browsing from handheld devices.

Google adapts the changes in the market and changes their search mechanism on a pro-active basis. It has evolved greatly from PageRank and 10 blue links, the initial method in which Google search results were determined.

For better understanding, we can split the way how search results are reflected into four headings:

User

Before search results are processed, Google’s search engine understands the user better. It takes into consideration the native language of the user, the location of the user and the device used by the user to search. For example, if you are searching for KFC in Brazil, it would make no much sense to show you the KFCs or news related to it in Europe. Also, the words you search for might mean something else in your local region, which is also addressed by Google. Hence, these are the prerequisites that Google takes into consideration before fetching the results.

User Intent

Instead of directly showing up the results, Google tries to understand the intention for your query. For this, to start with, it takes into consideration their past search results to correct your spelling errors, if any, so that the search is enhanced. It then looks into your previous searches and your search behavior so that they know what you are looking for. Also, if your query does not have many results, it automatically uses artificial intelligence to fetch you the results that are highly relevant that will answer your query to a certain extent.

Content Ranking

Although there are several results that match your query, Google again has the job to show it up in an appropriate manner so that you get your desired results at the top. For this to happen, Google takes into consideration the relevancy of the content in search results, the reputation of the sites from where you get the results, the number of links that reference to a particular site and it also checks for parallel intent, which is if your query also has a different meaning than that interpreted by the search engine.

Penalties

With several results available for almost any search, Google does a major filtering process before showing you the results. If the website is heavy on spam and ads or contains duplicate content, it is pushed down or discarded automatically from your search results, which is called penalizing.. For this, it uses algorithms such as Panda and Penguin, which are offline and take into consideration the history of the website. It can also penalize a particular website manually if it finds a particular web page or website to be a spam.

About the author

SEO Moves

SEO Moves are a specialist search engine optimisation agency based in Leicestershire. Our team of specialists are well versed in all elements of web marketing, such as website design, web development, social media, pay per click and many more.