This week there were two auctions where top dollar was exchanged for property; one kind of property you drive in traffic, and the other kind you drive traffic to. Specifically, the Domainfest and Mecum car auctions.

At the DomainFest Internet domain auction at Fort Lauderdale this week, desirable domain names were put up on the auction block by their respective owners to gather the highest price possible; If there was ever a question that this is a lucrative industry, auctions like this are the answer.

Intellectual property seems to have become more “property” in recent times and current legislation only reflects that ideal.  For example, in a recent decision, Domain names were ruled as propertyand can be garnished to pay off a debt. Specifically, in a case involving James Tombas of Canada Incorporated. Mr. Tombas registered the domain name “umbro.com,” and then allegedly asked Umbro International for a lifetime supply of the soccer apparel company’s products, as well as $50,000 for himself and another $50,000 for the Internet-focused charity of his choice.

The clothing manufacturer responded to Tombas’s offer by suing him for trademark infringement.

The decision was upheld in federal court and as a result. the U.S. Circuit Court in Fairfax County has ordered that Tombas’s other domain names be garnished by the registrar, Network Solutions (NSI), then auctioned off in order to pay Umbro’s attorney fees.

Given the prices paid for the domains at this week’s auctions, there can be no doubt that domain and reputation management is more important than ever.

Below are some of the other auction results, and at the bottom of the article I will post the enitre list. Other domains that sold at auction; Dating.com sold for $1.75 million and was the highest bid accepted among the 120 names up for sale at DomainFest.

Jeans.com got a $2 million offer via telephone but resulted in a no sale, BoardGames.com sold for $450,000, Therapists.com sold for $50,000, Antidepressant.com sold for $30,000 GolfResorts.com sold for $22,500 and even outside of the auction, Slots.com sold privately for $5.5 million, to an anonymous buyer.

Later this week Mecum’s Spring Classic Auction will be selling somewhat more tangible property but for similar figures; this classic car auction has cars such as the Iron Man movie Cobras, Charlie’s Angels faux-F1 cars, two Knight Rider KITTs, and even the 1969 Mercedes-Benz 280SE convertible from The Hangover.

Also up for sale is the El Camino from My Name Is Earl. Keep in mind that last October, a 1969 AMC AMX, which was built for a short-lived 1970s detective series, Banacek also customized by George Barris, sold for $90,000.

Earlier this year, the Scottsdale event for Barrett-Jackson Auction netted some high dollar prices; the Ecto-1 From Ghostbusters sold for $88,000.00.

A Batmobile replica sold for $66,000.00, but the Batcycle sold for only $6,600.00. An old Fire Truck sold for $8,250.00 and Dillinger’s Getaway Car sold for $165,000.00.

The earliest known flip-top funny car sold for $176,000.00 and a Porsche tractor sold for $25,300.00. A prototype for the M29 Weasel tank from World War 2, sold for $55,000.00, and a Kaiser Darrin sold for $220,000.00.

These prices, while a high dollar figure, are considered low from an investment standpoint. The domain world suffers from the same market situation.

For example, Palm Beach domain investor Patrick Ohannessian, has owned CommunityCollege.com since 1997. Thursday was the first time he tried to sell it at an auction, and it didn’t sell this time.

His future plans include some reputation and domain management to increase its value; by adding Facebook, making it easier to access on a mobile phone and doing more promotion and traffic drivers, like blog posts, to move to Page 1 of Google search results. It’s currently on Google Page 2 when searching for the term “community college.”

Patrick recently turned down an offer from the owner of Degree.com as it was not where he felt the value was for his name.

If you want to increase the value of your domain names or turn your intellectual property into an online “hot rod”, Metamend has proven reputation management solutions to get you down the road.

Below are the final results from the Domainfest domain auction this week. The auction sold 34 out of 120 domains for a total of $2,466,550 USD, with dating.com being the top sale for $1,750,000.

Lot # Domain Name Reserve Range Status Price

10 LateShows.com $1-$500 SOLD $500

20 MetricSocketSets.com $501-$1000 pass

30 LedMonitor.com $5,001 – $10,000 pass

40 Masquerades.com $5,001 – $10,000 pass

50 Require.com $10,001 – $25,000 pass

60 Gj.net No Reserve SOLD $7,200

70 BrassBeds.com $10,001 – $25,000 SOLD(*) $5,000

80 WeedKiller.com $10,001 – $25,000 pass

90 TreasuryBonds.com $100,001 – $250,000 SOLD(*) $75,000

100 CaribbeanCruises.net No Reserve SOLD $2,500

110 WesternFurniture.com $5,001 – $10,000 pass

120 SportsTourism.com $10,001 – $25,000 pass

130 Thrilled.com $25,001 – $50,000 pass

140 Townhouses.com $100,001 – $250,000 pass

150 Petroleum.net $5,001 – $10,000 pass

160 StoneFurniture.com $1001-$2500 SOLD $1,500

170 Day.me No Reserve SOLD $400

180 CakeStand.com $2501 – $5000 SOLD $3,000

190 TicketOffices.com $5,001 – $10,000 pass

200 Consoles.com $25,001 – $50,000 pass

210 Code.com $750,001 – $1MM pass

220 LowerUtilityBills.com No Reserve SOLD $500

230 BoatRaces.com $1001-$2500 pass

240 VDU.com $5,001 – $10,000 pass

250 HomeStereo.com $10,001 – $25,000 pass

260 Relationship.com $1MM – $5MM pass

270 Therapists.com $25,001 – $50,000 SOLD $50,000

280 Taunt.com No Reserve SOLD $5,000

290 Nix.net $2501 – $5000 pass

300 Vinyl.net $2501 – $5000 SOLD $4,000

310 Antidepressant.com $10,001 – $25,000 SOLD $30,000

320 ToasterOvens.com $10,001 – $25,000 pass

330 BoardGames.com $250,001 – $500,000 SOLD $450,000

340 Hobbies.com $250,001 – $500,000 pass $150,000

350 Versailles.com $25,001 – $50,000 pass

360 Cheap.org $10,001 – $25,000 pass

370 EFP.com $5,001 – $10,000 SOLD $9,950

380 PatioTables.com $5,001 – $10,000 SOLD $5,500

390 MicroManaged.com No Reserve SOLD $600

400 CompactSpeakers.com $1001-$2500 pass

410 WineInvesting.com $1001-$2500 pass

420 Safety.com $1MM – $5MM pass

430 WebcamRoulette.com $100,001 – $250,000 pass

440 PersonalBanker.net No Reserve SOLD $250

450 UsaMarketing.com $5,001 – $10,000 pass

460 FrontSeats.com $5,001 – $10,000 pass

470 Qwz.com No Reserve SOLD $3,850

480 Jeans.com $1MM – $5MM pass

490 TaxTube.com No Reserve SOLD $300

500 Reducing.com $5,001 – $10,000 pass

510 VS.net $10,001 – $25,000 pass

520 Dating.com $1MM – $5MM SOLD $1,750,000

530 CdCollection.com No Reserve SOLD $300

540 47.org $5,001 – $10,000 pass

550 TireStores.com $5,001 – $10,000 pass

560 Wifi.com $1MM – $5MM pass

570 DesignerKeyRings.com $501-$1000 pass

580 CarSecurity.com $2501 – $5000 SOLD $3,500

590 UsedHybridCars.com $2501 – $5000 SOLD $3,250

600 Watchmaker.com $10,001 – $25,000 pass

610 CommunityCollege.com $1MM – $5MM pass

620 SchoolTutors.com $1001-$2500 SOLD $1,200

630 MedicalGrants.com $1001-$2500 pass

640 CherryTrees.com $501-$1000 SOLD $950

650 LasVegasDiscounts.com $2501 – $5000 SOLD $3,500

660 Sentimental.com $5,001 – $10,000 SOLD $5,250

670 TemporaryStorage.com $10,001 – $25,000 pass

680 SecondLanguage.com $25,001 – $50,000 pass

690 Karate.com $500,001 – $750,000 pass

700 3DTVs.com $50,001 – $100,000 pass

710 Obedience.com $10,001 – $25,000 pass

720 JeffersonMemorial.com $1001-$2500 pass

730 TemporaryJobs.com $50,001 – $100,000 pass

740 ArtAppraisal.com $2501 – $5000 SOLD $4,000

750 HardDrives.com $500,001 – $750,000 pass

760 SingleWomen.com $250,001 – $500,000 pass

770 Usage.net $1001-$2500 pass

780 Analyze.net $2501 – $5000 pass

790 Bylaws.com $5,001 – $10,000 pass

800 Bjh.com $5,001 – $10,000 SOLD $6,500

810 IKC.com $5,001 – $10,000 pass

820 Hologram.com $250,001 – $500,000 pass

830 Arbitration.com $100,001 – $250,000 pass

840 Collapsed.com $1001-$2500 pass

850 GolfResorts.com $10,001 – $25,000 SOLD $22,500

860 Guns.eu $2501 – $5000 pass

870 VHS.com $10,001 – $25,000 pass

880 FitnessStore.com $10,001 – $25,000 pass

890 BudgetOnline.com $501-$1000 SOLD $900

900 SpywareBlockers.com $100,001 – $250,000 pass

910 SecondMortgage.com $100,001 – $250,000 pass

920 Air.travel $2501 – $5000 pass

930 Birth.net $2501 – $5000 SOLD $6000

940 Troops.com $50,001 – $100,000 pass

950 Marriages.com $25,001 – $50,000 pass

960 Detox.com $100,001 – $250,000 pass

970 EliminateDebts.com $5,001 – $10,000 pass

980 Evenings.com $5,001 – $10,000 pass

990 Newlyweds.com $100,001 – $250,000 pass

1000 Mediation.com $100,001 – $250,000 pass

1010 Raises.com $5,001 – $10,000 pass

1020 Receivable.com $5,001 – $10,000 pass

1030 Saws.com $50,001 – $100,000 pass

1040 DatingOnline.com $50,001 – $100,000 pass

1050 Counselors.com $50,001 – $100,000 pass

1060 Snuggly.com $5,001 – $10,000 pass

1070 Microcomputers.com $5,001 – $10,000 pass

1080 ElectricRazors.com $5,001 – $10,000 pass

1090 By.net $100,001 – $250,000 pass

1100 OnlineBilling.com $25,001 – $50,000 pass

1110 TanningProducts.com $5,001 – $10,000 pass

1120 Tumbling.com $10,001 – $25,000 pass

1130 NYC.asia $1-$500 SOLD $300

1140 FreeDSL.com $10,001 – $25,000 pass

1150 Aac.co.uk $501-$1000 SOLD $1000

1160 DivorceRecord.com $1001-$2500 SOLD $1500

1170 Tiebreaker.com $10,001 – $25,000 pass

1180 EAgent.com $10,001 – $25,000 pass

1190 SportsSites.com $501-$1000 SOLD $850

1200 ERelationship.com $10,001 – $25,000 pass