I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. (You can download the slides for my talk, “How Web Marketing Changes the Old Marketing Rules.”) I spent lots of time hammering away at how to do it wrong quickly, how to experiment in...

One thing is for sure, back-linking is perhaps one of the more misunderstood and Mal-advised tools in the SEO arsenal. Over the past few weeks I have seen many articles giving less than accurate advice with regard to back-linking, and many people are under the assumption that back-linking is dead from a beneficial standpoint. While it is not dead,...

This week there were two auctions where top dollar was exchanged for property; one kind of property you drive in traffic, and the other kind you drive traffic to. Specifically, the Domainfest and Mecum car auctions. At the DomainFest Internet domain auction at Fort Lauderdale this week, desirable domain names were put up on the auction block by...

Privacy seems to be in the news this week; whether it concerns whois data, or what you are highlighting as in the case of Amazon’s e-book. The big controversy is over the remote functionality of Amazon to upload and store the user notes and highlights that users make on the Kindle, which is supposedly used for “popular...

In the past year or so, I’ve been at a number of technology platform user summits and at some point on the agenda, there is always the product feature enhancement announcements. With much fanfare I listen as they roll out enhancement after enhancement, and I can’t  help thinking: do people really use all these...