I'm not an Android user, yet (working on that), but if this piece is even halfway true, Google needs to respond, quickly, with a plan to fix the Android app store.

I've heard over and over that Android's user experience, when it comes to apps, is terrible, and it's a major reason why folks love Apple. Signal over noise.

Noise and dirt are essential to the web, but there's no reason why they have to overrun it. Curation is a media skill, an editorial skill. Not what Google's good at. Maybe it needs to outsource it to folks who are good at it (ahem). In any case, it remains a major failing point in the Android competitive ecosystem. Take the good lessons from Apple's app store, and exploit the weaknesses. There are many on both sides.