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Google Bypassed Internal Testing to Rush Buzz Out the Door?

February 16, 2010, 4:10 pm

For all of you complaining about the way Google Buzz invaded your privacy, the search engine has a perfectly simply explanation for you:

It didn’t really care!

OK, so Google hasn’t actually come out and made that statement, but it doesn’t take a genius to read between the lines:

The BBC understands that Buzz was only tested internally and bypassed more extensive trials with external testers – used for many other Google services…Many of the firm’s new services are tested by the so-called Google Trusted Tester program…Buzz was not tested by this program.

So basically, Google decided not to conduct its normal rigorous internal testing AND didn’t place Buzz in Google Labs–like it does with just about every other experimental new product. That leaves us to reason that either Google didn’t care, didn’t think, or got greedy.

Which ever option you pick, it hardly paints a pretty picture, does it?

Now, Google is faced with massive clean-up operation–practically changing Buzz every day–and by many accounts, has lost some of the respect of its users.

To its credit, Google is now working "extremely hard" to fix the mess it created:

[Google] has now set up a "war room" at Google HQ to bring together engineers and product managers to make decisions about what changes need to be made to Buzz.

"If it becomes clear that people don’t think we’ve done enough, we’ll make more changes," said Mr Jackson.

 He acknowledged that many of the networks "tens of millions" of users were "rightfully upset" and that the firm was "very, very sorry".

"We know we need to improve things."

Before you comment, Yes I know that I am looking at this through my own biased filter–that’s what we do here–but you tell me? How in the world did Google make the decision to launch such an experimental product, in an area that it has had little home-grown success, without testing it for months?

What is Google scared of, that it needed to rush Buzz to market? Facebook? Twitter? Or progress passing it by?


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