I don't know about you guys, but I see way too much of this when I search Google lately.

Tonight I was looking for a particular frozen yogurt shop in Edgartown, which is a town on the island where my family has spent portions of the summer for the past 100 or so years. This was a relatively new shop, but not that new.

Anyway, we forgot the name, so I Googled "yogurt edgartown."

Here's what I got:

OK, none of the local results are even on the island, much less in Edgartown. So strike one.

I'm familiar with the first result below the map, but that's not the place I mean. Strike two.

The third result is clearly some kind of aggregator, but maybe they have an up to date directory I can look at. It's called "American Towns." I've never heard of it. Do I trust it? I dunno, maybe. So I click.

I get this:

Look at that for a minute. There's exactly ONE "organic" result on that page, and by the way, it's not what I'm looking for. The rest are ads that in no way help me.

This is not an unusual result for me lately. How about you? When it comes to finding places via Google, I'm not really feeling lucky anymore. Any suggestions as to what I should have done to find that yogurt shop?

Wait, I have an idea. What if Foursquare or Facebook had Places search? Man, that'd be great! I could search for yogurt shops in Edgartown, and I bet, without a doubt, I could find what I'm looking for. Do they? Nope. Should they? Yep.

Just saying.