SEO Moves Blog - Search Engine Optimisation » Keywords http://www.seomoves.co.uk/blog Thu, 02 Dec 2010 01:40:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Piwik Analytics http://www.seomoves.co.uk/blog/2010/10/piwik-analytics/ http://www.seomoves.co.uk/blog/2010/10/piwik-analytics/#comments Fri, 29 Oct 2010 03:44:53 +0000 John http://www.seomoves.co.uk/blog/?p=154 piwikIn the world of Web analysis the software title Piwik is one that might be attractive to those who work in the open-source sector. Piwik is described as an open-source Web analytics program (General Public License) that works in real time. It can be downloaded from the Web site as “an open-source alternative to Google Analytics,” according to www.piwik.org.

Key features include detailed reports about visitors to your Web sites as well as specific information on the keywords and search engines used to reach your location. You can also track data related to most popular pages. Installation time from download is about five minutes, according to developer instructions. The download provides a JavaScript tag that can be copied and pasted on Web sites you would like to track.

One of the nicest features about Piwik is that you can use it whether you speak English or not. In fact, the software is available in more than 30 languages already and the number is growing.

Interested individuals can try Piwik with an online demo. To install Piwik you only need to download the latest release, upload to your Web server and open your browser. *PHP 5.1 and a MySQL database are required. Installation will take about five minutes and should be automatic.

]]> http://www.seomoves.co.uk/blog/2010/10/piwik-analytics/feed/ 0 URL Structure on a Page http://www.seomoves.co.uk/blog/2010/01/url-structure-on-a-page/ http://www.seomoves.co.uk/blog/2010/01/url-structure-on-a-page/#comments Sun, 17 Jan 2010 07:16:07 +0000 John http://www.seomoves.org/blog/?p=70 Your web pages’ URL structure, or simply, their web address, is important for search engine ranking purposes. It isn’t the most important thing, and it isn’t irrelevant, either. Your pages’ URL structures can be made so that they help your rankings rather than just sitting there and doing nothing but being an address.

Should you have keywords in your URL structure? Yes. It won’t hurt and can only help. Consider your URL structure as an important part of a user-oriented design. Your URL structure is a key part of the usability of your site. Your site’s information architecture is how the information is grouped and categorized on a site. If you start out with a logical architecture covering your home page and all the pages within, your site will be easier to navigate for human readers and for search engine crawlers.

It’s common sense. If your page on, say, the Louis Vuitton Keepall 55 carry-on luggage has a URL structure like “http://www.yoursitename.com/designer goods/luggage/carry-on-luggage/Louis-Vuitton-Keepall-55″ it is easy for users and search bots to figure out what that page is all about because you’ve described it in ever-increasing detail as you progress from the home page to the specific page.

However, keep in mind that search engines are limited in the number of characters in a URL that they’ll crawl. Shorter URLs that don’t look like dynamic URLS (which are full of special characters and hard to remember) and that are shorter and to the point are a great investment in the future of your site’s search engine ranking.

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