Keep in mind, however, that many hosting companies will offer you a “great deal” on, say 5 GB disk space even though you’ll probably only ever use about 10 MB of it, if that. There are also hosts that offer “unlimited bandwidth,” and you should be skeptical of them, because technically, there isn’t any such thing as unlimited bandwidth.

Cost should definitely be a consideration, and sites like webhostinggeeks.com and others post cost and feature comparisons that can be extremely helpful for those shopping around for web hosting. Other considerations should include whether and how many email accounts are included in the price, whether you get a control panel for routine tasks like changing passwords or adding email accounts, and whether you require a Windows server (which you will if you write or use ASP scripts). Web hosting is very competitive, and you as a customer should take advantage of that to get what you need and what you want for a price that’s reasonable.

Should you have keywords in your URL structure? Yes. It won’t hurt and can only help. Consider your URL structure as an important part of a user-oriented design. Your URL structure is a key part of the usability of your site. Your site’s information architecture is how the information is grouped and categorized on a site. If you start out with a logical architecture covering your home page and all the pages within, your site will be easier to navigate for human readers and for search engine crawlers.

It’s common sense. If your page on, say, the Louis Vuitton Keepall 55 carry-on luggage has a URL structure like “http://www.yoursitename.com/designer goods/luggage/carry-on-luggage/Louis-Vuitton-Keepall-55″ it is easy for users and search bots to figure out what that page is all about because you’ve described it in ever-increasing detail as you progress from the home page to the specific page.

However, keep in mind that search engines are limited in the number of characters in a URL that they’ll crawl. Shorter URLs that don’t look like dynamic URLS (which are full of special characters and hard to remember) and that are shorter and to the point are a great investment in the future of your site’s search engine ranking.