Think of Facebook as a digital form of you. If you and the others who work with you can grasp this concept you don’t need to be an Internet expert or a technology fanatic. To bring you into the discussion from a business viewpoint, consider that some of the most valuable customers and clients are using Facebook. It’s the new community and the companies that aren’t using it might not make connections with their target demographic.
For those traditional company managers and advertising professionals who think Facebook is a way for college students to gossip, think again! Professionals in a number of fields make up a significant portion of the Facebook population. Adults in the general population are another group using this form of social media. Marketing “experts” who survived and flourished in the world of traditional media will need to gain knowledge and skills with Facebook and other online methods.
But those who decide to use Facebook as part of an overall marketing system should understand that this is a very personal method of presentation. Your business personality will need to be closely tied to your personal identity. The vast majority of Facebook users expect authenticity if not complete openness.