If you have a personal Facebook page, you can make one for your business. Business pages are accessed through personal accounts, but they’re very easy to set up. Businesses of every kind have Facebook pages, and they use them to engage fans and customers, run promotions, have polls, and generally making their business seem much more personable. There are truckloads of Facebook apps you can use on your page, which means that you don’t have to make them from scratch. Many Facebook apps are free, too.

It’s good for your site to have promotions and giveaways that are accessible from your Facebook page. These can drive all kinds of traffic to your site, boosting it as well. Polls are popular, as are links to YouTube channels. Some third-party apps require you to go to another site and set up an account, which is usually free. But the apps are easy enough to put on your Wall, or you can give them their own tabs.

You’re really missing out if you aren’t using Facebook to market your business. It is one of the easiest ways to do so, and chances are you already know people on Facebook that you can personally nudge toward your business page and ask that they become fans and sign others up. You don’t get the kind of “viral” spreading of your message on any other medium than social network sites like Facebook.

This entry was posted on Friday, April 2nd, 2010 at 12:19 am and is filed under Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.