There are experts who devote all their time to analyzing and testing landing pages to see what works. While you may not be able to hire one of them to help with your landing page, there are a number of truths that have been tried and tested and that you can take advantage of. What most of it comes down to is this:
- Make your landing page easy to read with white space, bullet points, and subheadings.
- Don’t ask for their life’s story in registration boxes.
- Sprinkle call to action buttons throughout the page so they don’t have to scroll all the way down (or up) to click it.
- Don’t overdo the special effects.
- Don’t give your visitors an easy way out by offering links to other pages on your site.
- Your landing page should welcome new visitors and let them know they’ve come to the right place. Its overriding aim should be to funnel them to numerous opportunities to respond to your call of action. Don’t make it difficult for them.
- As for testing the effectiveness of your landing pages, one great tip is to give different tags to each call to action button so you can see which ones are getting used the most and figure out what they have that the other buttons don’t.