The amount of SEO smarts you can pick up just by taking advantage of free tutorials and articles is astounding. Sure, going to an SEO course in San Diego when it’s winter in Minnesota is going to sound very tempting, but if you or your company are on a tight budget (and who isn’t?) it makes sense to squeeze every bit of knowledge you can about SEO from what is readily available online. Five good sites to start with are:
- http://www.metamend.com
- http://www.jigsawinc.com
- http://www.searchengineland.com
- http://www.SEOmoz.org
- http://www.SEObook.com
If you take the time to print out the materials or otherwise pore over them with attention, you’re going to come away knowing far more about SEO than you do now, and all it will cost you is your time. There is a lot to be said for SEO self-education, particularly since there is so much information available for free out there. And once you’ve read it and inwardly digested the information, if you still decide to go to that paid SEO seminar, you’re going to be able to ask some really pointed, educated questions and learn even more than if you were going into it as a novice. Don’t wait for your competitor to soak up the knowledge first: make it your goal today to learn at least three new things about SEO.