If you were hoping that social media sites like Twitter and Facebook would blow over as a fad, then I’m sorry to disappoint you, but it isn’t happening any time soon. You can do amazing things with your brand, your traffic, and your sales by taking advantage of social media sites and making it easier on your site’s visitors to use social bookmarking tools like Digg.
You can even track social media success by using sites like SocialMention.com (see screen shot) to see how much buzz there is in the world of social media about your brand.
Sometimes you may want to have an all-out assertive social media campaign built around a new product launch or other big event, and other times you should keep on with a perpetual social media campaign to keep the drumbeat of your brand going in people’s minds. Social media is important enough that any webmaster should devote regular time and attention to it, just like any other aspect of business. Good use of social media (meaning no spam, ever) can make the difference between a site that has mediocre traffic and sales levels and a site that makes regular, solid progress in those areas. Don’t let your website be left out of the social media revolution.