My hat is off to Experian Hitwise.

Their email got my attention with this subject line:

Experian Hitwise reports Bing share of searches increases 7 percent for June 2010

7%! What the heck? How did Bing gain that much market share?

Oh you mean, Bing increased its share from 9.23% to 9.85%–a 7% increase!

Sneaky!