Amazon.com said today it is offering free one day shipping for orders of its Kindle placed on December 23 and promises delivery in time for Christmas.

The company is also offering free two day shipping for Kindle orders placed today. Last week Amazon said its Kindle broke another record with its best sales day. The company did not provide any specific sales figures.

Amazon boasts that its Kindle continues to be the most wished for, most gifted and best selling product across the company.

"It's easy to get busy during the holidays, so we've decided to make it easy even for procrastinators to order Kindle, the #1 most wished for gift on Amazon, and get it delivered for free and in time for Christmas," said Ian Freed, Vice President, Amazon Kindle.

"With Kindle, you can give the gift of choosing over 390,000 books and more than 100 top newspapers and magazines from around the world and begin reading in less than 60 seconds."

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