Amazon has launched a new feature in beta, which lets you tap into your Facebook network. The feature says it lets you, "Connect to Facebook to get Amazon recommendations for you and discover your friends' Favorites and Likes".

TechCrunch's Leena Rao shows a screenshot which says connecting Amazon and Facebook lets you:

- discover Amazon Recommendations for movies, musick, and mroe based on your Facebook profile

- See upcoming birthdays and find your Facebook friends' Amazon Wish Lists more easily

- Get gift suggestions for your friends based on their Facebook profiles.

- Explore your friends' profiles and see who has similar interests.

Amazon also makes it clear that your personal data will not be shared with Facebook. That includes account information, purchase history, and the company will not attempt to contact your Facebook friends.

Of course that doesn't stop people from complaining about privacy. See the comments on this post on the Amazon integration on the Facebook Platform Page.