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9% of Mobile Web Page Views are Google Search

February 25, 2010, 10:14 pm

Mobile search, like the rest of the mobile web, is really in its infancy. While we are definitely making leaps and bounds all the time, a lot of the future of the mobile web is TBD—including which provider, if any, will dominate mobile search.

Or so we thought. Using browsing info from its popular mobile client, Opera Mini, Opera Software recently found that Google search accounts for 9% of all page views on the mobile web. That’s right, not just 9% of all mobile searches—9% of all web page views.

That’s a lot of searches. Not all desktop behavior has translated well to the mobile web, but a preference for Google for web search might be one of those things we have a hard time shaking. It also helps that Google’s name has become synonymous with searching.

As on the desktop scene, Google is well ahead of the other popular search engines—Yahoo! accounts for 4.3% of page views and Bing serves 0.03% of all page views.

We have to note here that that doesn’t include text/SMS searches (Google has a service for that at 466453 — GOOGLE, as does Yahoo [92466], but other well-known providers include ChaCha [242242] and KGB [542542]).

What do you think? Are Opera users just strong Google users, or is this representative of all mobile web usage?

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